Legal advertising is one of the most expensive verticals. We’ve rebuilt law firm accounts spending $6,000/month for 3 leads. We know where the money goes and how to redirect it toward retained cases.
Legal is expensive. “Personal injury lawyer” costs $40–$80/click. Without case-type intent targeting, you pay premium CPCs for browsers, not buyers.
Personal injury, family law, immigration, and criminal defense have different intent. One campaign fails for all of them.
A $20,000 retainer prospect judges your firm from your website. Outdated design costs cases before they call.
Law leads have a 5-minute half-life. Response time under 5 minutes dramatically increases conversion.
Inherited a Google Ads account spending $5,500/month with a cost per lead of $310. Built campaign architecture around case-type intent with dedicated landing pages per case type. Results within 3 months:
Monthly leads, same budget
Website conversion rate
Yes. Restrictions on advertising claims, no-guarantee rules, and the distinction between educational content and solicitation — all factored into how we write campaigns and website copy for legal clients.
Yes, and we build them that way. Personal injury and family law have different search intent, different keywords, different ad copy, and different landing page requirements. One campaign trying to cover both performs poorly for both.
It varies enormously by practice area and market. PI in a competitive city is expensive. Immigration can be very efficient. We audit your specific market and give you a realistic CPA projection before you commit to anything.
We’ll audit your current ads, website, and local search presence — and show you where the budget is leaking and what a proper structure looks like.
