Don’t need dealership budget to out-market one. Hyper-local targeting, service-specific campaigns, and a fast mobile site convert more efficiently than six figures on generic keywords.
Can’t outspend dealers in broad match. Win hyper-local searches dealers ignore — suburb-level, model-specific, service terms.
Buyer searching “2021 Ford Ranger under $30k [city]” is 48 hours from purchasing. Generic “used cars” doesn’t capture them.
Oil changes, tyres, brakes are high-intent searches. One “auto service” ad fails. Individual campaigns + landing pages per service.
Buyer views 3 vehicles in one session: close to buying. Show them specific vehicle ads on Facebook for 7 days. Most dealers skip this.
One generic campaign, all services + inventory. CPL: $74. Service bays 60% capacity. Rebuilt into separate sales/service campaigns.
Cost per service lead
Service bookings
Booking lead time
Free audit: campaigns, GBP, website — specifically for auto.
