Don’t need dealership budget to out-market one. Hyper-local targeting, service-specific campaigns, and a fast mobile site convert more efficiently than six figures on generic keywords.
Can’t outspend dealers in broad match. Win hyper-local searches dealers ignore — suburb-level, model-specific, service terms.
Buyer searching “2021 Ford Ranger under $30k [city]” is 48 hours from purchasing. Generic “used cars” doesn’t capture them.
Oil changes, tyres, brakes are high-intent searches. One “auto service” ad fails. Individual campaigns + landing pages per service.
Buyer views 3 vehicles in one session: close to buying. Show them specific vehicle ads on Facebook for 7 days. Most dealers skip this.
One generic campaign, all services + inventory. CPL: $74. Service bays 60% capacity. Rebuilt into separate sales/service campaigns.
Cost per service lead
Service bookings
Booking lead time
Highly relevant. Service shops often see faster ROI from PPC than dealers because the service booking intent keywords are cheaper and more consistent. Oil changes and tyre bookings are year-round, high-frequency conversions.
Yes for dealers using DMS platforms that export feeds. We connect inventory feeds to Google Vehicle Ads where applicable — this keeps ads current without manual updates every time stock changes.
Free audit: campaigns, GBP, website — specifically for auto.
