Legal advertising is one of the most expensive verticals. We’ve rebuilt law firm accounts spending $6,000/month for 3 leads. We know where the money goes and how to redirect it toward retained cases.
Legal is expensive. “Personal injury lawyer” costs $40–$80/click. Without case-type intent targeting, you pay premium CPCs for browsers, not buyers.
Personal injury, family law, immigration, and criminal defense have different intent. One campaign fails for all of them.
A $20,000 retainer prospect judges your firm from your website. Outdated design costs cases before they call.
Law leads have a 5-minute half-life. Response time under 5 minutes dramatically increases conversion.
Inherited a Google Ads account spending $5,500/month with a cost per lead of $310. Built campaign architecture around case-type intent with dedicated landing pages per case type. Results within 3 months:
Monthly leads, same budget
Website conversion rate
We’ll audit your current ads, website, and local search presence — and show you where the budget is leaking and what a proper structure looks like.
