Your visual identity is not decoration. It’s the first and fastest signal of whether you’re a premium option or an afterthought. Running ads to a weak brand increases your cost-per-click. Building a website without a defined brand identity wastes the development budget. Brand comes first – and everything built after it performs better because of it.
Logo system, colour palette with usage rules, typography pairing, and a one-page brand guidelines document. All file formats included.
Everything in Core plus business card, letterhead, social templates, email signature, tone of voice guidelines, and a full brand guidelines document with editable Canva workspace.
For businesses needing regular creative output – social graphics, ad creatives, brochures, pitch decks, signage. Monthly retainer or per-project, scoped to your volume.
We take you through a structured brand brief – your market position, target audience, competitors, brand personality, and what you want people to feel when they encounter your brand. This brief drives every creative decision that follows and is shared with you before we start any design work.
We present two visual directions – different aesthetic approaches based on the brief. You choose one direction, or a blend, before we build anything. This is your first decision point and prevents the most common source of wasted creative work.
We build the full identity system from the approved direction – logo system, colour palette, typography, and initial brand applications. Delivered for review. Two revision rounds included from this point.
Final revision round, then complete file delivery in every format you’ll ever need – print and digital, editable and static. You own every file. No ongoing dependency on us to make future changes.
One senior SEO strategist manages your account end to end. Below is the specific scope – not a summary, the actual deliverable list.
| Deliverable | Timeline |
|---|---|
| Mood board / visual direction options | 3 business days |
| Logo concept presentation | 5-7 business days from direction approval |
| Full Brand Identity package | 5-8 business days total |
| Full Brand Authority package | 10-14 business days total |
| Social media template set, 10 pieces | Included within Brand Authority timeline |
| Individual creative asset, ad, brochure etc. | 2-4 business days per asset |
Yes. All final files — including source files in AI and Figma — are transferred to you at project completion. You retain full rights to the work. We retain no license to use it without your permission. You are not dependent on us to make future edits.
Yes. If your existing logo works technically and aesthetically, we build the full identity system around it. If it has issues — incorrect file formats, poor scalability, or misalignment with your positioning — we’ll flag them and recommend refinements as part of the project scope, not as a surprise add-on.
Yes — if you don’t yet have a defined visual identity. A website built on a clear brand system is faster to design, more cost-effective to build, and typically performs better in paid advertising (higher CTR, lower CPC). We recommend completing the Brand Identity package and beginning website planning in parallel from Stage 3 onward. We can scope both together.
One developed concept based on the approved visual direction. This is intentional — we build from the brief and the direction you’ve approved rather than generating multiple unrelated options and asking you to choose. In our experience, a strong brief produces a stronger result than several disconnected concepts.
Two revision rounds are included after the concept presentation. If the brief was clearly documented and the direction approved, revisions focus on refinement rather than complete restarts. In the rare event of a fundamental mismatch at concept stage, we’ll discuss the best path forward before recommending any major redesign work.
Let’s review where your brand stands today and map the identity system you need to look premium, stay consistent, and make every website, ad, and sales asset perform better.
